Boost Boss Exchange (BBX) is how DSPs, agencies, and trading desks bid on impressions inside Claude, ChatGPT, Cursor, Perplexity, and every MCP-powered application. OpenRTB 2.6 compliant. First-price auctions. Full transparency.
cursor.com/editor
bid.boostboss.ai
42ms · $4.12 CPM
Monthly bid requests across the MCP network
Median auction latency (p50), end-to-end
Publishers connected — Claude, Cursor, Perplexity, more
Exchange uptime over trailing 12 months
Legacy exchanges were designed for banner ads on news sites. BBX was designed from day one for prompts, tool calls, and conversational surfaces — the inventory your brand actually needs to reach.
Bid requests carry intent signals no other exchange has — prompt topic, MCP tool chain, model context, conversation stage. Target with precision legacy exchanges can't match.
Every auction is logged. See bid shading, clearing price, win rate per publisher. Full ads.txt and sellers.json compliance. No hidden fees. 15% exchange take rate, flat.
Every impression is annotated by Benna, our optimization engine — classifying users as developer, student, researcher, or decision-maker in real time. Segments are actual humans expressing intent, not cookie proxies.
No second-price games. Bid what you're willing to pay. Soft floors published transparently. Post-auction reports show you exactly how your bid placed against competing DSPs.
Every publisher passes editorial review. IAS, DoubleVerify, and HUMAN integrations native. Invalid traffic filtered pre-auction. Keyword and category blocklists enforced server-side.
Set up PMPs with individual publishers via deal ID. Preferred deals, private auctions, and programmatic guaranteed — all supported through the standard OpenRTB flow.
Point your bidder at our endpoint, authenticate with your DSP key, and start receiving bid requests. Test environment live in under 24 hours. Production access after QA review.
Every bid request conforms to OpenRTB 2.6. We extend the standard with a bb_context object containing AI-native signals — user prompt topic, MCP tool chain, model vendor, conversation turn — so your targeting engine can bid with confidence.
{
"id": "auc_9a8b7c6d5e",
"imp": [{
"id": "1",
"native": {
"request": "{...OpenRTB Native 1.2}"
},
"tagid": "cursor.editor.inline",
"bidfloor": 1.20
}],
"site": {
"id": "pub_cursor_01",
"domain": "cursor.com"
},
"user": {
"id": "u_7f3e...",
"geo": { "country": "USA" }
},
"ext": {
"bb_context": {
"intent": "debugging_python",
"mcp_tools": ["shell.exec", "fs.read"],
"model": "claude-sonnet-4-6",
"turn": 3,
"audience": "ai_native_developer"
}
},
"at": 1,
"tmax": 100
}
We don't run opaque second-price auctions or dynamic floors that change based on what you bid. BBX auctions are straightforward: highest bid above the published floor wins.
The highest bid above the floor wins and pays the bid amount. No second-price tricks. No hidden bid-shading on our side. What you bid is what you pay (minus any transparent fees, disclosed in every win notice).
Negotiate deals directly with publishers. Preferred rates, guaranteed access, or invite-only auctions. Each deal gets a deal ID that surfaces in the bid request extensions block for your bidder to target.
BBX takes a flat 15% of cleared spend. No inventory markup. No hidden fees. Publisher sees 80% (minus the 5% we pay to the publisher through their Boost Boss Publish contract). You see exactly what's happening at every layer.
BBX is the direct supply path for 180+ AI-native publishers. No resellers. No duplicated auctions. One hop from you to the impression. Your ads.txt and sellers.json entries are clean and simple.
Sample of live inventory on BBX. Full publisher list available after access approval. All publishers pass editorial review, ads.txt compliance, and human traffic verification.
Apply for BBX access. Test environment provisioned within 24 hours of approval. Production access after a 2-week QA window. Minimum spend commitment: $50k/month for seat access.
Already a buyer? exchange@boostboss.ai · RTB support: rtb-ops@boostboss.ai